Creative Director of Events and Academics
Creating posters and promotional material, responsible for creating marketable experiences for events and clubs.
Lip Sync Battle MSA x ENGSOC
5 Days for the Homeless 
Contrast NightA rebranding to shape a new generation of management clubs.
Working with multiple teams counting almost 25 people, I decided to conduct surveys to understand what were the specific traits of each club's image that made it work and what characteristics and offers made them unique.
With the results from surveys and interviews, I was able to craft specific results for each club with longevity and continuity in mind, creating marketable opportunities and images that make management now and in the future proud to represent the student body in different areas of study.
Sports Management Club
This approach fit perfectly with the sport's emblem identity, and the recurring MSA green trademark through the star, producing also a great opportunity to create merchandisable products.
Something I used to see a lot at UBCO is how students use stickers on computers to signalize who they are or maybe some interests they have. Since management students are savvy and always busy on their computers, I thought of combining those two ideas to create a wider representation of sports.
After intense design thinking sessions with the club, we decided to continue using the same color scheme they had previously as their social media theme but to give a certain tech-savvy and modern approach to simplicity and professionalism.
Marketing Club
Human Resources Club
For human resources, I wanted to show the dynamism of the work instead of relying on more conventional approaches. All the edges direct to different perspectives representing the diverging directions of human behavior.
UBCO Consulting Experience
While analyzing the consulting club's past promotional strategies and values, it was clear that the whole side of them connecting students with consulting companies was undercooked. It's not just a club, it's an experience that you can learn and put on your resume.
Public Speaking Club
As a newer club in UBCO, we wanted to promote what they do, confidence and simplicity. A highly marketable logo that englobes their presence as something starkly attractive and different.
Accounting Club
I opted for modernity and a minimalistic approach to creating a new face for accounting at UBCO.
On the lettering, I incorporated a subtle nod to the 'T-accounts' framework in the subject.